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Research papers

Advanced VS. traditional market research techniques

It is not always possible to apply the traditional market research techniques used in the consumer goods sector to the field of telecommunications because the mere concept of a new product/service is not capable of exactly conveying the perception...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Maria Vittoria Santoni
June 15, 1998
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Citation

Santoni, M. (1998a, June 15). Advanced VS. traditional market research techniques. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advanced-vs-traditional-market-research-techniques